Benefits of listing the property online


If you want to buy property, where do you head first — a broker, a relative or the Internet? Most urban buyers research online first these days, which is why property portals are increasingly in demand. This also makes listing a property online a good proposition. Here are some other benefits of listing a property online.

Before internet arrived on the scene there were very limited options available when it came to advertising the property.  Either people used to publicize their property on flyers, newspapers or it was through the real estate agents that one used to sell or rent his home. However, now with internet and the explosion of smart computing devices such as mobiles, tablets and the apps supporting these devices, selling or renting your property has become an easier affair and also more effective.

The norm is now to first search for any property online, research the property and its information using various web resourcesand it’s not just the real estate agents who offer listings on property websites. Even the layperson that doesn’t have much information about the business of real estate, and the average buyer or seller can and do put their properties on sale for reaching out to other buyers and sellers. Putting an advertisement on these sites is very easy and doesn’t require too much mastery over the computer or the internet. Most of the steps are self explaining and quite easy to follow. Here are some of the major benefits of listing the property online:

Reach a wider audience:Whether you are planning to sell your home in Mumbai or rent the apartment in Bangalore, real estate sites cut across various geographical boundaries to reach an audience far greater than what traditional advertising medium does. Internet is used by millions and most of the information on the web is available for everyone, irrespective of city, country or continents. Who knows, someone sitting in a cabin seven seas across might get interested in your property after viewing it online and you might get a deal from unexpected quarters.

As for the traditional media, newspapers are available only to those who read them, and most of the news is city centric. Billboards and shop windows capture even a smaller audience with only those in physical proximity being able to see them. Online property advertising, on the other hand gives the opportunity to reach to any person using a laptop, computer, smart phone or a tablet.

Attractive advertising: The better you market a product, the more are its chances of getting sold.You can provide a lot more information through online real estate listings than traditional advertising. The listing websites provide options to upload media such as multiple pictures of the property. Provide a visual tour through a power point presentation or a well made video and you are surely going to get more admirers for your property, increasing its chances of getting sold or rented.

Alongside the interactive media, you can offer great content on why investing in your property would be better decision for the buyer, without worrying too much about the size of the content. Most of the real estate sites offer ample space for providing at least a page of information and that too at limited costs. In traditional media, the same amount of information would have cost you a bomb.

Personalize: Technology’s biggest benefit is the flexibility it offers regarding the customization of the content. Once you have contracted an advertisement and you are not happy with the results, there is no need to worry. The listing sites offer 24 hours editing option, photo management and price adjustment at a click of a button. You can even delete the ad in case of a change of heart.

Saurabh Tyagi is an expert writer having interest in diverse topics like education, technology, career Real Estate. He is a social media enthusiast and a self-confessed gadget-freak, who loves to follow the latest happenings in the tech world.